The history of Sekonda watches started in Moscow in 1930 with all the foundation of the First State Watch Factory, the Soviet watch manufacturing company. Created under orders of Stalin, the First State Watch Factory was the very first Soviet attempt at production watch movements and watches. During World War II the factory was briefly evacuated but upon it’s return to Moscow it was renamed the First Moscow Watch Factory. During the Soviet era this factory fabricated many watches, notably Poljot watches. These watches were used by the Soviet Armed Forces and were demanded to be of a very high quality as a result. The factory also manufactured the air force standard problem ‘Navigator’ watch worn by Yuri Gagarin on his historic first manned space flight.
The Petrodvorets Watch Factory is the oldest factory in Russia. The factory, located in Saint Petersburg, was set up by Peter the Great in 1721, and since 1962, has produced Raketa watches.
In 1966, Sekonda was set up in the United Kingdom. Sekonda imported the Poljot and Raketa watches from the USSR and re badged them with the Sekonda name. These high quality, dependable watches were comparatively inexpensive and were very successful. As a result of introduction of quartz movements, Sekonda moved production to Hong Kong and began making more fashionable watches with this specific new technology. Excellent advertising abilities as well as a wide selection of excellent watches led Sekonda to sell more watches than any other brand in the united kingdom in 1988. This place has been held ever since due to an ever expanding, innovative range of watches.
In 1998, the watch market started to expand using several style watch brands designing and making their own fashion watches. Instead of increasing the overall income of watches, this led to market share being spread more thinly across most of the watch brands and it became clear that Sekonda watches would need to diversify so that you can steadfastly keep up its market leading position.
In 2004, Sekonda watches added the stylish and modern ladies Seksy watch line to it is range. The Seksy watch range was to be aimed at the 25 to 35 age group and also would build on the well known and successful Sekonda watch brand name. This brand recognition would instil customer confidence in this new scope of ladies Seksy watches. The first Seksy watch range consisted of eleven watch versions and with some excellent marketing campaigns and some really smart and Træure , a number of these Seksy ladies watches fast became best sellers. The success of the Seksy watch brand prompted Sekonda to expand the Seksy watch line to around thirty versions inside a year.
A year subsequent to the launching of the women Seksy watches, Sekonda introduced the Sekonda One range of watches. The Sekonda One watches are fashion watches geared toward men and, similarly to the ladies Seksy watches, stick to Sekonda’s winning philosophy of offering exceptional quality watches in a low price point. Both lines have since been greatly advertised.
A very popular Seksy watch line is the Seksy Hidden Hearts ladies observe, a polished chrome plated bracelet watch comprising of interlinked heart contours forming the bracelet and case, a mother-of pearl dial and Swarovski crystals set in the case and dial using a top quality Japanese quartz movement. Another popular Seksy watch is the Seksy Eclipse ladies watch, a Swarovski stone set chrome plated quartz watch having an ‘eclipse’ design incorporated into the case and every watch link. Other women Seksy watches include the Seksy Curve women watch and the Seksy Electra ladies observe, both chrome plated, jewel place contemporary designs with exquisite contours.
Sekonda’s main line of watches include numerous gold and chrome plated dress watches for women and men with practically every style possible. Many watch lines use popular expanding bracelets for convenience and regular bracelet watches and leather strap watches are also obtainable in wealth, all with the same high quality and standards of workmanship which have led to a less than 1% yield rate.
Because of their remarkable affordability, Sekonda watches have been the UK’s most popular watch brand for the last two decades. The Sekonda variety comprises numerous trendy dress watches for women and men in gold plated, stainless steel and bi colour layouts in addition to current or classic jewel set watches. Sekonda also make SEKSY watches, an extremely popular and modern fashion brand also available on our site. All our Sekonda watches feature a good quality action and come having a 2 year Sekonda guarantee.